I believe that success in negotiation is not a matter of chance; it’s the predictable outcome of deliberate preparation, planning, and engagement. These methods have become the foundation of the BNA Negotiation Matrix, which I have mastered and taught in 40 countries to sales and purchasing professionals, business owners, project managers, executives, leaders, and commercial negotiators. Now, I want to share these powerful strategies with you to help you develop unparalleled negotiation capabilities. Be sure to take full advantage of them. For the past 20 years, I have worked to distill the most effective negotiation, persuasion, and communication strategies and tools to help organisations and individuals become stronger negotiators, eliminate unnecessary price reductions and discounts, gain leverage in challenging conversations, stay ahead of competitors, protect margins, sell more profitably, achieve cost reductions, and realise the full value of mission-critical business relationships and transactions. I have designed and delivered customised negotiation training and consulting services to some of the world’s most prominent companies, including KBC Group, NGA HR, Adidas Group, Vodafone, Pfizer, Qatar Foundation, TomTom, Telefonica, Mars, and many more. If you're frustrated with your current earnings, the business you're getting, or the opportunities you’re missing out on—no matter how successful you are right now—our Negotiation Training will help you unlock untapped profits and permanently transform both your life and your business. There’s no theory here—everything I teach is based on real-world results. If you want to win more, be more successful, more effective, and more confident, if you want to earn more money, if you want to achieve your goals in life, our training is designed to help you get the results you desire.